How quickly do we forget?
Ebbinghaus forgetting curve
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Seven reasons for forgetting
1. Encoding failure
2. Storage decay
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3. Retrieval failure (tip-of-the-tongue)
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4. Proactive interference
5. Retroactive interference
Interference summary
6. Motivated forgetting (repression)
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7. Source amnesia (source misattribution)
Memory distortion and construction
Memory is constructive
Elizabeth Loftus and the misinformation effect
False memories
Implications
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Other memory phenomena
Déjà vu
Imagination inflation
Overconfidence in memory
Improving memory
AP Exam Tips
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Common Mistakes
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