3.7

Perfect Competition

AP Microeconomics

Characteristics of Perfect Competition

The Price Taker's Demand Curve

12345678910123456789101112Market Quantity (thousands)Price ($)Market Eq. P=$6Market DMarket S

The MARKET determines equilibrium price through S and D

12345678912345678910111213141516171819202122Firm Quantity$/unitMR=MCd = MR = P = $6MCATC

Individual firm takes market price as given — faces horizontal D curve

Short-Run Profit Maximization

Case 1: Economic Profit ($P > ATC$)

Case 2: Normal Profit ($P = ATC$)

Case 3: Economic Loss ($AVC < P < ATC$)

Case 4: Shutdown ($P < AVC$)

The Firm's Supply Curve

Short-Run Market Equilibrium

Revenue Relationships

Key Graphs You Must Draw

Examples of Perfectly Competitive Markets

AP Exam Tips

Common Mistakes