3.5

Profit Maximization

AP Microeconomics

The Profit-Maximizing Rule

Why MR = MC Works

Total Revenue, Total Cost, and Profit

Marginal Revenue

Graphical Profit Maximization

Step-by-Step for Any Market Structure

Profit24681020406080Quantity$/unitMR=MC → Q*MCATCP = MR = D

In perfect competition: find MR=MC, then profit = (P − ATC) × Q*

Worked Example (from a table)

The Shut-Down Rule vs. The MR = MC Rule

Profit Scenarios Summary

AP Exam Tips

Common Mistakes