3.5

Profit Maximization

AP Microeconomics

The Profit-Maximizing Rule

Why MR = MC Works

Total Revenue, Total Cost, and Profit

Marginal Revenue

Graphical Profit Maximization

Step-by-Step for Any Market Structure

Profit1234567891012345678910111213141516171819202122232425262728293031323334353637383940414243444546474849505152535455565758596061626364656667686970717273747576777879808182838485Quantity$/unitMR=MC → Q*MCATCP = MR = D

In perfect competition: find MR=MC, then profit = (P − ATC) × Q*

Worked Example (from a table)

The Shut-Down Rule vs. The MR = MC Rule

Profit Scenarios Summary

AP Exam Tips

Common Mistakes