Attribution theory
Fritz Heider
Attribution biases
Fundamental Attribution Error (FAE)
Actor-Observer Bias
Self-Serving Bias
Just-World Hypothesis
Summary of attribution biases
Attitudes
What is an attitude?
Do attitudes predict behavior?
Attitude change
Cognitive Dissonance (Leon Festinger)
Foot-in-the-Door Phenomenon
Door-in-the-Face Technique
Persuasion
Elaboration Likelihood Model (Petty & Cacioppo)
Factors that increase persuasion
AP Exam Tips
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Common Mistakes
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